Train like steel.
Leave like iron.
Build strength, improve your health, and achieve lasting results in a motivating and supportive fitness environment.
Why choose us.
Five reasons lifters stay past their first month.
Certified Trainers
Every coach on the floor holds a national certification and still competes themselves.
Modern Equipment
Calibrated plates, competition bars, and a strongman rig, maintained and checked every week.
Flexible Memberships
Month-to-month plans across every tier. No lock-in contracts, no cancellation fees.
Nutrition Guidance
Basic macro coaching and meal timing advice included with every membership tier.
Personal Attention
Small group sizes mean your coach actually knows your name, your form, and your numbers.
Equipment & amenities.
Everything on the floor is calibrated, maintained, and actually available when you need it.
Equipment
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Competition barbells & calibrated platesIPF-spec bars for squat, bench, and deadlift
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Power racks & monoliftsFourteen stations, zero waiting on a squat rack
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Strongman implementsAtlas stones, yoke, log press, sled, farmer's carries
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Dumbbells, 5–150 lbsFull rack, no gaps, no hunting for the pair you need
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Conditioning machinesRowers, bike erg, ski erg, sled track
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Cable & functional trainer rigAccessory work without leaving the platform area
Amenities
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Locker rooms & showersTowels available, no need to pack your own
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Free on-site parkingLot right outside the warehouse door
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Chalk, sleeves & strapsStocked at every platform, included in membership
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Climate-controlled floorHeated in winter, ventilated all summer
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Water stationFiltered, refill your own bottle, no plastic waste
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24/7 keycard accessTrain at 5am or midnight, the door's always open
The coaches.
Three coaches, three specialties. Every one of them still competes.
Dana Reyes
USAPL National qualifier, 3x. Ten years coaching raw and equipped lifters from first squat to first meet.
Marcus Thorne
Regional strongman champion. Builds the kind of strength that carries fridges and wins arm wrestles too.
Sam Kowalski
Former collegiate rower. Designs conditioning that supports max effort lifting instead of fighting it.
Real numbers.
Every PR gets chalked on the board. These are pulled straight off it.
"I stopped guessing and started following the program. Eight months and my deadlift finally caught up to my ego."
"Dana rebuilt my setup from the ground up. Didn't touch a new PR for six weeks, then broke three in one month."
"Never thought I'd care about strongman. Now Saturday mornings with the yoke are the best part of my week."
Membership.
No initiation fee. No contracts longer than a month. Cancel any time you stop showing up.
- 24/7 platform access
- All barbells & strongman equipment
- Locker room & chalk bins
- No coaching or programming
- Everything in Floor Access
- Group programming, 5 days/week
- Monthly technique review
- Priority platform booking
- Everything in Full Iron
- Weekly 1:1 coaching sessions
- Custom meet-prep programming
- Direct coach messaging
Request a trial session.
Fill this out and our team will call or text you to lock in a time. Submitting this form doesn't book your slot — it starts the conversation.
Request received.
We've got your details. A coach will call or text you within one business day to confirm your trial date and time.